The quick background is that I started going to CES in 1977, and have been going every year since 2002. I was in the CE business in the late 1970s. For the past dozen years, I’ve run my own research business that focuses on enterprise systems components, as well as storage and wireless devices. I also purchased my first iPad for a gift late last year. I am not a fanboi of anything. No one paid for my trip or is paying for these observations.
Before
We arrived on Jan 1, and started doing pre-show press events that started with the CES Press Preview event, which is held at the Venetian Hotel. It was a media star event, thousands of people crammed into a fairly hall exhibit hall. A lot of nascent CES focus was on 3D technology, as well as Internet media content delivery systems of various kinds. There were tablets, along with AMD, Intel, and VIA-fueled partner initiatives. Mobility in general was a strong theme as well. Verizon Wireless sponsored the press room, and in a fit of rationality, the CES organization expanded the press room into a facility at the LVCC where Verizon was a sponsor. Indeed Verizon would steal a lot of thunder by having the rumor of the iPhone finally appearing on the Verizon Wireless network. The strange spectre of Apple would haunt many parts of the show; more about that later.
Another pre-show press event, Digital Experience, was held at Caesars. Here was a lot of room, a huge press crowd, and many and diverse CE vendors. Most all of the products were consumer-focused, although a few (Absolute Software comes to mind) have enterprise components awaiting those interested. Dell and HP were prominent, as well as Lenovo. Tablets were strong, but didn’t get quite the crowds as last year. Smartphone makers were there, although numerous names were missing– especially HP’s smartphone acquisition, Palm.
The Doors Open
The registration tent, where Gibson Guitars stood for years, was more efficient than former years. In front, CES temps hawked free copies of Gary Shapiro’s book regarding the future of TV and media.
What struck me, as these books were handed out to the few that wanted them, was that Shapiro’s organization, the CEA that puts on CES, has a bit of an industrial leadership problem. Each of the CEA’s main areas are being hit hard. Rival conferences and exhibitions the world over now rival CES in many ways.
Berlin’s IFA Conference draws plentiful more people, and Hannover’s CeBIT remains the top systems show on the planet. If you like to build computers, then CompuTex is your show. But we’re talking about consumer electronics, right?
Then the big shadow over the show is Steve Job’s continuing timing of announcements made post-CES. In entertainment electronics of the top-selling segments, Apple overshadows CES, and much of what I saw in media is this year’s response to Apple’s last-year announcements. Indeed, Apple will make announcements shortly that will show the rest of the industry’s followship, not leadership. The seemingly waning interest in tablets helps to describe how thoroughly, for better and much worse, products are judged against Apple’s.
Apple doesn’t own television. Yet TV is becoming highly fragmented in several ways. The 3D TV trend is strong, and I saw many products focused towards 3D entertainment in both movie, episode, and gaming segments, but enthusiasm seems tepid. Instead “TV” is no longer “TV” as oldsters knew it.
Today, media is delivered through several segments, the hottest of which is via content-on-demand, be that content YouTube, videos, episodes, movie downloads, or premium streams. Following that are home unifying systems where a black box is used to send content from this device to that device, laptop to phone or phone to monitor, and so on. A single user interface for all devices seemed to be most presented and desired. From there, you control your device with a remote, maybe custom, or perhaps grafted onto your iPhone or iPad Touch.
Content providers and aggregators are also still trying to convince us that the tiny real estate of your mobile phone/smartphone is actually an HDTV, and you’ll want to watch expensive full length movies on your phone. Verizon has succumbed to this illusion, but they’re not alone. Verizon seems only the least-hated among domestic US wireless phone carriers. Indeed as Verizon is to announce availability of the iPhone on its network, I worry about how much bandwidth will be crunched, as it has on AT&T’s network. The growth of smartphones on any wireless network will do the same thing to bandwidth availability on that network.
I’m still reminded of The Producers. Why? Imagine 600 MBAs all wringing their hands, promising their CEOs that if they could get just 10% of the content market, their stock price would soar off the charts. One of the reason that Facebook has done as well as it has, is that it has stolen eye share away from other content. Our social nature follows the Andy Grove Law: you have two eyes and 24 hours in your day. The competition is for those eyes, in those hours. Facebook accomplishes its goal by preventing you– by your interest– from watching television, playing games, or perhaps from doing the laundry.
The Hangover
A successful wedge has been driven between seeming needs of consumers, and the need for organizations/employers to control access of these devices to organizational resources. We’re working on a review of products that examine controlling popular CE mobility devices, but the outlook is a bit dour. It’s not going to be easy to explain that one’s new iFad can’t be connected somehow to get email, or use internal web applications.
There’s the thought that VDI (virtual desktop interface) can somehow abstract user device sessions and organizational resources; there may be some truth to this. Yet no one seems to care that perhaps a quarter of computers in the US are actually controlled by a bot or other malware. One day, there’s going to be a quiet explosion, perhaps not different than the ending to the movie Fight Club.
Worse still, there is the distinct possibility of taking down financial and content delivery networks by network terrorists. Already, “Anonymous” and other network have used simple if effective techniques to barrage networks into disappearance for short periods of times. These attacks are now becoming political in nature, and are unlikely to stop. If you can’t buy, can’t sell, can’t collect, you’re in trouble. Yet there is no outcry from the CEA organizations about network safety, inherent platform safety and security standards, or what they’ll do if the Internet goes dark in regions.
Perhaps you might think I’m being paranoid. If one considers the nature and number of CE exhibitors and attendees Internet-related activities, it’s a huge volume of business that flatlines if network terrorism and theft continues. I hope they find a solution.
-Tom Henderson
January 9th, 2011